If you didn’t know already, we’re not your average watch brand. But you hear that from every brand all the time, so what makes us different? No, we haven’t invented a new way of telling the time. Nor are we the first to design minimal, elegant time pieces. What sets Hendrix apart is the fact that we’re actually making a difference, other than the upgrade to your wrist.
For every watch sold, we donate a certain amount to our chosen charity. It won't always be the same charity, because there are too many fantastic causes out there to stick to just one, but check back in on this page every so often to see who we're helping next. See here charities we've helped so far.
At the moment we are focusing our donations to The Indigenous Literacy Foundation (ILF).
Being able to read opens so many doors. But in very remote Indigenous communities, books are all too scarce and literacy levels are so much lower than anywhere else in Australia. ILF's purpose is to make a difference to the lives of Indigenous families by not only gifting thousands of new culturally appropriate books – with a focus on early literacy and first language - but also by running programs to inspire the communities to tell and publish their own stories.
Our goal is to help close the literacy gap, through raising funds to help ILF provide books and literacy programs to remote communities where they are needed most.
For more information about ILF click here
While you’re reading the time on your new Hendrix watch, ILF are donating their time to others that need it most, all with your support. Through buying a Hendrix you’re making a difference. Be reminded of this every time you wear it.