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About Us


The Hendrix story is simple. Our goal is to ignite self-confidence through stylish yet affordable, classy yet contemporary, unisex time pieces. Worthy to compliment any look, our watches remain at the forefront of fashion without the high mark-ups or compromised quality. 

That's not all. Our Gift of Time initiative demonstrates that we’re about more than just selling watches. It’s time to make a difference to your wrist and to the world with Hendrix.